Lockout Law Memorials helped Keep Sydney Open, a not-for-profit community advocacy group, fight against the government's punitive lockout laws. These laws threatened to kill Sydney's music culture, with dozens of venues shutting down across the city. We wanted to show that live music couldn't survive without live venues. 

Our integrated digital and guerrilla campaign drove 10,000 demonstrators to the streets, was shared globally on social and earned 30 million free media impressions, all on a shoestring budget of under $1000. 

 






RESULTS

Memorial Plaques shifted the needle on the lockouts for good.

•    Over 33 million impressions of our social video within first 24 hours.

•     Featured internationally across major news channels, online and in press in over 4,000 editorials. 

•    Driving more than 10,000 people to participate in the Keep Sydney Open’s October rally.

•    And most importantly causing the government to respond, making a public statement promising         to reassess the Lockout Laws by the end of the year.