Lockout Law Memorials is an influencer-driven campaign for Keep Sydney Open, a community activism group brought together to fight the State’s lockout laws. We partnered with 18 artists, who shared our campaign on their social channels, helping to propel it onto a global stage. 

Most notably, our campaign utilised Flume, a Sydney local who is now an international electronic music sensation. Flume donated an unreleased track to our Facebook film, which attracted huge attention online as well as calling out our campaign during the ARIAs, the Grammys of Australian music.

 




RESULTS

Memorial Plaques shifted the needle on the lockouts for good.

•    Over 33 million impressions of our social video within first 24 hours.

•     Featured internationally across major news channels, online and in press in over 4,000 editorials. 

•    Driving more than 10,000 people to participate in the Keep Sydney Open’s October rally.

•    And most importantly causing the government to respond, making a public statement promising         to reassess the Lockout Laws by the end of the year.